Microsoft has announced a new search advertising partnership with Rodale's roster of health sites. The agreement is exclusive and includes sites like MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com.
"Rodale is the authoritative source for trusted content in health, fitness and wellness around the world and on the Web, and we are pleased to provide our advertisers greater access to this valuable audience segment," said Scott Howe, vice president of the Advertiser and Publisher Solutions Group at Microsoft. "The inclusion of Rodale in our lineup of syndicated advertising partners is a strong indicator that we're continuing to gain significant traction with our advertising platform and further complements our vertical expertise in health, finance, travel, autos and entertainment."
Paid Search Advertising Drives Microsoft Bid for Yahoo
Microsoft Changing Trademark Policy For PPC Advertising
Microsoft Committed to Advertising Success
Digg Goes with Microsoft for Ads
Microsoft Invests $240 Million In Facebook
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.