Coherency is an overall sense of your design hanging together. It's a congruity and harmonious consistency in the relation of all parts to the whole. And it's largely ignored by landing page testers. In today's By the Numbers column, "Coherency in Landing Page Testing," Tim Ash shows how this can lead visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!