The Senate Commerce Committee is today holding a hearing about online advertising privacy. Scheduled to testify are:
- Jane Horvath, Google Senior Privacy Counsel
- Mike Hintze, Microsoft Associate General Counsel, Legal & Corporate Affairs
- Chris Kelly, Facebook Chief Privacy Officer
For Google's part, Horvath says she'll be focusing on the following:
- First, Google supports the passage of a comprehensive federal privacy law that would enhance consumer trust and protections; establish a uniform framework for privacy; and put penalties in place to punish and dissuade bad actors;
- Second, we have participated in the Federal Trade Commission's effortsto develop principles relating to online privacy and behavioral advertising, and our hope is that revised principles will be adopted widely by the online advertising industry;
- And finally, we believe that industry should provide greater labeling of online display ads -- as we currently do with text ads -- and give consumers mechanisms to opt out of behaviorally targeted advertising.
The hearing begins at 10am in SR - 253.
Google has been vocal about their dedication to privacy this week. They've thrown up a privacy link on their minimalist home page and addressed the concerns related to a ruling requiring them to hand over YouTube user logs.
Facebook has not been as successful in protecting user privacy. Last year, the social network came under fire for its Beacon ads, which used user data without their permission.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!