While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there's scale to the commercial transactions taking place on Facebook, then people will start searching for things rather than just people. In today's building brand equity column, "Has Facebook Found the Key to Making Money via Search?," Erik Qualman notes that there's money to be made there, and small businesses need to start paying attention.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.