While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. And once there's scale to the commercial transactions taking place on Facebook, then people will start searching for things rather than just people. In today's building brand equity column, "Has Facebook Found the Key to Making Money via Search?," Erik Qualman notes that there's money to be made there, and small businesses need to start paying attention.
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