SEO News
Search

Google Mobile Releases MMA-Compliant Ads

johnson-nathania
by , Comments

In April, Google launched image ads as part of their mobile ad service. 5 days later, the Mobile Marketing Association released new guidelines for mobile image ads. Today, Google is announcing that their mobile image ads are compliant with the new MMA specifications.

But don't freak out if you're using the old formats. Writing on the Official Google Mobile blog, Product Marketing Manager Alexandra Kenin said, "if you have an ad in an old format that's already uploaded to your account, it will continue to run. From here on out, though, we'll be accepting uploads only in the MMA-compliant formats."

Not advertising on Google mobile yet? SEW Columnist David Szetela suggests you get started and shows you how.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus