David Utter over at WebProNews has written an insightful piece on the possibility Microsoft wants Yahoo mainly for the old Overture patents it holds, in particular patent 361.
Between his article which clarifies much of Usman Latif's posts on the topic as well as Latif's own detailed post from 2005 when Google fired the employee for blogging - shows a very good conspiracy and Machivellian business theory.
Is 'patent 361' the Holy Grail of our industry? Does it hold the power of the search engine industry? Could we see a long-haired Tom Hanks snooping around San Jose this year looking for clues?
When you see the government investigating the Yahoo/Google deal, and the cries about the possible Microsoft buying of Yahoo, this makes for even more high drama.
Is Jerry Yang refusing Microsoft advances because he knows the secrets. Is patent 361 the National Treasure like source of all riches in paid search?
This definitely gives a different perspective to the entire situation. I am waiting for David Brown to write the novel.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.