Yahoo's Conversion Tips: Optimize, Navigate and Track
Over at Yahoo’s Search Marketing blog, Marketing Communications Manager Roger Park is offering up tips on converting your search ads. He breaks down a bunch of best practices principles to three main steps: Optimize, Navigate and Track.
Optimize
Optimizing your landing pages is crucial to a profitable search marketing campaign. Park advises:
Navigate
Park encourages site owners and developers to put themselves in the shoes of their web site visitors. I personally have found that many of my clients have a difficult time being able to do this. They’re just too close to their business. So, it was nice that Park also served up some tangible tips:
Track
Successful marketing campaigns are built on solid data. Consistently evaluate your data and tweak your paid search campaigns accordingly. Yahoo’s conversion-only analytics tool can help you do that. The tool can help you analyze keywords, tweak landing pages, and improve under-performing ads.
What do you think of Park’s advice? Anything else you would add to the mix? Share your ideas in the comments!
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