Think you know the right way to set up a new PPC campaign? In today's search advertising column, "Creating PPC Campaigns: the 'Live or Die' Settings ," David Szetela shows you how to pay close attention to the details many advertisers miss, which can position you for success and help you avoid common pitfalls.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!