Think you know the right way to set up a new PPC campaign? In today's search advertising column, "Creating PPC Campaigns: the 'Live or Die' Settings ," David Szetela shows you how to pay close attention to the details many advertisers miss, which can position you for success and help you avoid common pitfalls.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.