Think you know the right way to set up a new PPC campaign? In today's search advertising column, "Creating PPC Campaigns: the 'Live or Die' Settings ," David Szetela shows you how to pay close attention to the details many advertisers miss, which can position you for success and help you avoid common pitfalls.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!