Here's what Ambroise Fensterbank, Search Quality Evaluator, recommends:
- Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".
- For images, use ALT attributes to describe appropriately what the image is about.
Fensterbank also recommends updating your site with fresh content, which may help the Googlebot crawl your pages more regularly. Also, it may attract links.
And what would a good instructional post be without a video? Hit play below to learn more.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!