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Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

johnson-nathania
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Recently, Google's Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google's latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here's what Ambroise Fensterbank, Search Quality Evaluator, recommends:

  • Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
  • Use tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".</li><li>For images, use ALT attributes to describe appropriately what the image is about.</li></ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="http://blog.searchenginewatch.com/blog/060922-052545">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p> <p>And what would a good instructional post be without a video? Hit play below to learn more.</p> <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3NbuDpB_BTc&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3NbuDpB_BTc&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object></p> <hr style="size:1px;color:#ddd" /> <p style="color:#767676"><em><a href="http://www.clickzlive.com/sanfrancisco/?utm_source=sew&utm_medium=article-promo&utm_content=logo&utm_campaign=czlsf" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLSF logo']);"><img width="85" src="http://www.clickzlive.com/sanfrancisco/img/promo/clickz-live-sanfrancisco.png" style="float:right;margin:0px 0 0 10px" title="ClickZ Live San Francisco" alt="ClickZ Live San Francisco"></a> <strong><a target="_blank" href="http://www.clickzlive.com/sanfrancisco/?utm_source=sew&utm_medium=article-promo&utm_content=premier-digital-marketing-event&utm_campaign=czlsf" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLSF: Premier Digital Marketing Event']);">This Year's Premier Digital Marketing Event is #CZLSF</a></strong><br><strong>ClickZ Live San Francisco</strong> (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the <a href="http://www.clickzlive.com/sanfrancisco/agenda.php?utm_source=sew&utm_medium=article-promo&utm_content=agenda&utm_campaign=czlsf" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLSF: comprehensive agenda']);">comprehensive agenda</a> will help you maximize your marketing efforts and ROI. <a href="http://www.clickzlive.com/sanfrancisco/rates-pass-details.php?utm_source=sew&utm_medium=article-promo&utm_content=register-today&utm_campaign=czlsf" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLSF: Register today']);"><strong>Register today!</strong></a></strong></em></p> </div> <footer> <a name="socialshare"></a> <div class="ukn-article-outbound"> <h4 style="padding:0 0 10px 0;">Recommend this story</h4> <!--share icons--> <iframe frameborder="0" scrolling="no" allowtransparency="true" style="width:110px;height:20px;margin:2px 0 0 0;" 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for SEO: Advanced Social Media Tips to Engage With Media Influencers</a> </li> </ul> </li> <li id="ukn-u-3"> <ul> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2356679/How-to-Ensure-Your-SEO-Strategy-Delivers-the-Right-Traffic"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F511%2F294511%2Frighttraffic-articleembed-370x229.jpg" alt="" />How to Ensure Your SEO Strategy Delivers the Right Traffic <abbr title="Number of likes">219</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2356174/What-is-Link-Building"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F374%2F294374%2Fdefinition-of-link-building-370x229.png" alt="" />What is Link Building? <abbr title="Number of likes">189</abbr></a> </li> <li class="ukn-subtype-social "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2356204/PR-for-SEO-Advanced-Social-Media-Tips-to-Engage-With-Media-Influencers"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F310%2F294310%2Fdog-idea-370x229.jpg" alt="" />PR for SEO: Advanced Social Media Tips to Engage With Media Influencers <abbr title="Number of likes">188</abbr></a> </li> <li class="ukn-subtype-social ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2357389/10-Social-Media-PR-Lessons-From-OITNB"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F776%2F294776%2Foitnb-facebook-cover-370x229.png" alt="" />10 Social Media PR Lessons From #OITNB <abbr title="Number of likes">177</abbr></a> </li> <li 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href="/article/2357391/Twitter-Cards-A-Quick-Start-Guide"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F783%2F294783%2F1-twitter-cards-370x229.jpg" alt="" />Twitter Cards: A Quick Start Guide <abbr title="Number of tweets">635</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2356679/How-to-Ensure-Your-SEO-Strategy-Delivers-the-Right-Traffic"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F511%2F294511%2Frighttraffic-articleembed-370x229.jpg" alt="" />How to Ensure Your SEO Strategy Delivers the Right Traffic <abbr title="Number of tweets">626</abbr></a> </li> <li class="ukn-subtype-social "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" 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