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Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

johnson-nathania
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Recently, Google's Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google's latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here's what Ambroise Fensterbank, Search Quality Evaluator, recommends:

  • Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
  • Use tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".</li><li>For images, use ALT attributes to describe appropriately what the image is about.</li></ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="http://blog.searchenginewatch.com/blog/060922-052545">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p> <p>And what would a good instructional post be without a video? Hit play below to learn more.</p> <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3NbuDpB_BTc&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3NbuDpB_BTc&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object></p> <hr style="size:1px;color:#ddd" /> <p style="color:#767676"><em><strong><a target="_blank" href="http://sesconference.com/denver/?utm_source=sew&utm_medium=article-promo&utm_content=original-search-marketing-event&utm_campaign=sesden" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLDEN: Original Search Marketing Event']);">The Original Search Marketing Event is Back!</a></strong><br> <a href="http://sesconference.com/denver/?utm_source=sew&utm_medium=article-promo&utm_content=logo&utm_campaign=sesden" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLDEN logo']);"><img width="80" src="http://sesconference.com/denver/img/ses-denver-80x82.png" style="float:right;margin:0 0 0 14px" title="SES Atlanta" alt="SES Atlanta"></a><strong>SES Denver</strong> (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. <strong><a href="http://sesconference.com/denver/rates-pass-details.php?utm_source=sew&utm_medium=article-promo&utm_content=register-today&utm_campaign=sesden" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLDEN: Register now']);">Register today!</a></strong></em></p> </div> <footer> <a name="socialshare"></a> <div class="ukn-article-outbound"> <h4 style="padding:0 0 10px 0;">Recommend this story</h4> <!--share icons--> <iframe frameborder="0" scrolling="no" allowtransparency="true" style="width:110px;height:20px;margin:2px 0 0 0;" class="twitter-share-button twitter-count-horizontal" 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Story - Most Likes']);" href="/article/2359151/Link-Building-With-Ahrefs-A-How-To-Guide"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F479%2F295479%2Fstep-1-davies-370x229.gif" alt="" />Link Building With Ahrefs: A How-To Guide <abbr title="Number of likes">789</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2360252/7-Things-That-Will-Improve-Your-SEO-More-Than-SSL"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F112%2F287112%2Fseo-tips-370x229.jpg" alt="" />7 Things That Will Improve Your SEO More Than SSL <abbr title="Number of likes">233</abbr></a> </li> <li class="ukn-subtype-content "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2359962/8-Blogging-Rules-You-Should-Probably-Ditch"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F732%2F295732%2Fbreak-rules-370x229.jpg" alt="" />8 Blogging "Rules" You Should Probably Ditch <abbr title="Number of likes">225</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2359144/How-to-Win-in-Organic-Search-Tips-from-Google-Bing-and-Brands"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F474%2F295474%2Forganic-search-370x229.PNG" alt="" />How to Win in Organic Search: Tips from Google, Bing and Brands <abbr title="Number of likes">211</abbr></a> </li> <li class="ukn-subtype-social "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2358910/5-Key-Takeaways-From-a-Successful-Social-Media-Campaign-Built-on-Human-Connection"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F374%2F295374%2F5-social-media-tips-from-a-successful-campaign-370x229.png" alt="" />5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection <abbr title="Number of likes">175</abbr></a> </li> <li class="ukn-subtype-analytics ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2359561/10-Point-Google-Analytics-Implementation-Checkup"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F629%2F295629%2Fshutterstock-196083881-370x229.jpg" alt="" />10-Point Google Analytics Implementation Checkup <abbr title="Number of likes">172</abbr></a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2358939/Not-Everything-in-Todays-SEO-Has-to-be-Organic"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F388%2F295388%2Fmainimage-370x229.jpg" alt="" />Not Everything in Today's SEO Has to be Organic <abbr title="Number of likes">144</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2359524/HTTPS-Sites-Secure-Ranking-Boosts-in-Google"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F613%2F295613%2Fshutterstock-142152166-370x229.jpg" alt="" />HTTPS Sites Secure Ranking Boosts in Google <abbr title="Number of likes">143</abbr></a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2360665/Link-Building-The-Art-of-Persuasion"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F071%2F296071%2Flink-building-persuasion-370x229.jpg" alt="" />Link Building: The Art of Persuasion <abbr title="Number of likes">128</abbr></a> </li> <li class="ukn-subtype-ppc ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2360668/Goodbye-Exact-and-Phrase-Match-Keywords.-Now-What"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F125%2F296125%2Fgoogle-kills-exact-match-keywords-370x229.png" alt="" />Goodbye, Exact and Phrase Match Keywords. 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title="Number of tweets">629</abbr></a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2359144/How-to-Win-in-Organic-Search-Tips-from-Google-Bing-and-Brands"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F474%2F295474%2Forganic-search-370x229.PNG" alt="" />How to Win in Organic Search: Tips from Google, Bing and Brands <abbr title="Number of tweets">596</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2358939/Not-Everything-in-Todays-SEO-Has-to-be-Organic"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F388%2F295388%2Fmainimage-370x229.jpg" alt="" />Not Everything in Today's SEO Has to be Organic <abbr title="Number of tweets">517</abbr></a> </li> <li 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