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Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

johnson-nathania
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Recently, Google's Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google's latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here's what Ambroise Fensterbank, Search Quality Evaluator, recommends:

  • Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
  • Use tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".</li><li>For images, use ALT attributes to describe appropriately what the image is about.</li></ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="http://blog.searchenginewatch.com/blog/060922-052545">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p> <p>And what would a good instructional post be without a video? Hit play below to learn more.</p> <p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3NbuDpB_BTc&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3NbuDpB_BTc&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object></p> <hr style="size:1px;color:#ddd" /> <p style="color:#767676"><a href="http://sesconference.com/london/?utm_source=sew&utm_medium=article-promo&utm_content=logo&utm_campaign=seslon" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'SESLON logo']);"><img width="80" src="http://sesconference.com/london/img/ses-london-80x90.png" style="float:right;margin:0 0 0 14px" title="SES London" alt="SES London"></a><em><strong><a target="_blank" href="http://sesconference.com/london/?utm_source=sew&utm_medium=article-promo&utm_content=optimising-digital-marketing&utm_campaign=seslon" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'SESLON: Optimising Digital Marketing']);">Optimising Digital Marketing Campaigns with Search, Social and Analytics</a></strong><br> At <strong>SES London</strong> (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. <strong>Register by 31 October</strong> to take advantage of <a href="http://sesconference.com/london/rates-pass-details.php?utm_source=sew&utm_medium=article-promo&utm_content=early-bird-rates&utm_campaign=seslon" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'SESLON: Early Bird Rates']);">Early Bird Rates</a>.</em></p> </div> <footer> <a name="socialshare"></a> <div class="ukn-article-outbound"> <h4 style="padding:0 0 10px 0;">Recommend this story</h4> <!--share icons--> <iframe frameborder="0" scrolling="no" allowtransparency="true" style="width:110px;height:20px;margin:2px 0 0 0;" class="twitter-share-button twitter-count-horizontal" src="http://platform.twitter.com/widgets/tweet_button.html?count=horizontal&counturl=http://searchenginewatch.com/article/2053838/Google-Talks-Ranking-and-Basic-SEO-Again-This-Time-on-Adsense-Blog&enableNewSizing=false&id=twitter-widget-0&lang=en&original_referer=http://searchenginewatch.com/article/2053838/Google-Talks-Ranking-and-Basic-SEO-Again-This-Time-on-Adsense-Blog&related=clickz&related=clickzasia&related=clickzlive&size=m&text=Google%20Talks%20Ranking%20and%20Basic%20SEO%20Again%2C%20This%20Time%20on%20Adsense%20Blog by @nlj&data-related=nlj&url=http%3A%2F%2Fsewat.ch%2F2053838&via=sewatch" /></iframe> <div style="float:left;margin:3px 0 0 0"> <script type="in/share" data-url="http://searchenginewatch.com/article/2053838/Google-Talks-Ranking-and-Basic-SEO-Again-This-Time-on-Adsense-Blog" data-counter="right"></script> </div> <div style="float:left;margin:4px 0 0 5px"> <su:badge layout="1"></su:badge> </div> <div style="float:left;margin:2px 0 0 10px"> <a href="http://bufferapp.com/add" class="buffer-add-button" data-text="Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog" data-url="http://searchenginewatch.com/article/2053838/Google-Talks-Ranking-and-Basic-SEO-Again-This-Time-on-Adsense-Blog" data-count="horizontal" data-via="nlj">Buffer</a> </div> <div style="float:left;margin:2px 30px 0 0"> <a href="http://pinterest.com/pin/create/button/?url=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2053838%2FGoogle-Talks-Ranking-and-Basic-SEO-Again-This-Time-on-Adsense-Blog&description=Google%20Talks%20Ranking%20and%20Basic%20SEO%20Again%2C%20This%20Time%20on%20Adsense%20Blog" class="pin-it-button" data-pin-do="buttonPin" data-pin-config="beside"><img src="//assets.pinterest.com/images/pidgets/pin_it_button.png" border="0" /></a> </div> <div style="float:left;margin:2px 0 0 5px"> <div class="g-plusone" href="http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2053838%2FGoogle-Talks-Ranking-and-Basic-SEO-Again-This-Time-on-Adsense-Blog" data-size="medium"></div> </div> <div style="clear:left;width:620px;"> <script src="http://feeds.feedburner.com/~s/sew?i=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2053838%2FGoogle-Talks-Ranking-and-Basic-SEO-Again-This-Time-on-Adsense-Blog" type="text/javascript"></script> </div> <!--fb--> <div class="fb-recommendbox" style="clear:both;padding:10px 0 0 0;"> <script> FB.init({ cookie:true, status:true, xfbml:true, channelUrl:'http://searchenginewatch.com/channel.html' //custom channel }); 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