Just a few weeks after the US Department of Justice formally opened its investigation to the Yahoo-Google search advertising partnership. Now, about a dozen states are looking into the matter, according to the Washington Post.
Not at all surprising, Connecticut is one of those states. Earlier this year, a bill was introduced to the state's General Assembly that sought to tighten the rules of data collection for companies who serve ads on sites they don't own.
Connecticut Attorney General Richard Blumenthal told the Post, "We're looking at it because we're concerned about an excessive concentration of market power." Connecticut has subpoenaed both Yahoo and Google for documents related to their new partnership.
Also issuing subpoenas is the state of Florida. Recently, the Sunshine State has been cracking down on online ad fraud. A spokeswoman for the Attorney General Bill McCollum told the Post, "We are reviewing the proposed transaction in conjunction with other state attorneys general, as well as the Department of Justice."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!