In a full-blown recession, what's the future of paid search? In today's Search Engine WarGames column, "Bernstein Research Predicts the Future of Paid Search," Kevin Heisler looks at a new study from Sanford C Bernstein's research arm that's a virtual crystal ball into Google and search engine marketing.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.