Despite a court order requiring Google to hand over YouTube user viewing histories, Viacom and Google have come to an agreement where that data will be left out of the user log handover. Viacom will still receive user ID, user IP addresses, and visitor ID data.
Viacom has been going after Google for the copyright material found on YouTube, something many predicted would happen once the Mountain View-based search giant acquired the popular online video site. And while Viacom may have the law on its side, many feel the media conglomerate should just accept the free advertising that comes with the so-called copyright violations.
Meanwhile, Microsoft and Yahoo may want to take notes on how to negotiate an agreement without the help of the mainstream media.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.