Currently being tested by over 20 companies, DoubleClick has an electronic propsal exchange platform in the works. In a 2007 survey, 70% of DoubleClick's ad agency clients said that a publisher's use of an automated proposal tool would have a positively impact on their decision to send that publisher an RFP (Request for Proposal).
The new tool would automate the RFP process and integrate with DoubleClick's existing DART® Sales Manager (DSM) for publishers and DART® for Advertisers' (DFA) MediaVisor planning tool.
"DoubleClick's vision is to help digital advertising scale by developing platforms that bring advertisers and publishers together," said Group Product Manager Jonathan Bellack. "Our new proposal exchange platform reduces operational friction by eliminating error-prone manual data entry. In addition, our tight integration with Salesforce.com continues to develop DART Sales Manager's mission to enable an integrated quote to cash solution for publisher sales teams."
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Optimising Digital Marketing Campaigns with Search, Social and Analytics
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