Understanding internal linking is made easier by comparing it to high school. In today's link building column, "Internal Links And My High School Evolution," Sage Lewis shows that, just as cool kids in school can make others cool by associating with them, internal linking can spread the "coolness factor" of your site, aka PageRank, among various pages.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!