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Google's Matt Cutts on Spam, Ranking, and Your Search Future

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Matt Cutts has now earned international film star status.

Google Webmaster Central in Germany has created an SEO video with excellent production values - particularly by YouTube standards. They've even translated Matt into German:

Hallo an alle User aus Deutschland! Ob ihr nun User, Webmaster oder ein SEO seid - ich freue mich, hier die Gelegenheit zu haben, ein bisschen mit euch zu sprechen. Ich hoffe, dass ich bald die Möglichkeit finde, auch einmal nach Deutschland zu kommen. Bis dahin bin ich froh, dass wir hier viele talentierte Googler haben, die sich um den deutschen Markt kÌmmern und den Kontakt zu deutschen Webmastern halten.

We were hoping they might dub Matt into German for the video with English subtitles, but no such luck. You will find out a number of cool things, including Matt's vision of search in the next five years.

For example, do you know when Matt first came across spam at Google?

After this interview, you will.

To find out Matt's true vision of the future of search, you'll have to read SES Magazine, available only at SES San Jose.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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