When it comes to paid search, there's no such thing as a free lunch. In today's Profitable PPC column, "PPC Keyword Sets: Words to the Wise ," David Szetela explains why a successful paid search campaign requires a constant gardner.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.