When it comes to paid search, there's no such thing as a free lunch. In today's Profitable PPC column, "PPC Keyword Sets: Words to the Wise ," David Szetela explains why a successful paid search campaign requires a constant gardner.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!