Are your landing page tests telling the whole story? In today's By the Numbers column, "How Valid Are Your Landing Page Test Conclusions?," Tim Ash talks about the care and feeding of landing page tests - and their results.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.