The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively maintain blogs, many of them technology-related corporations. The top four industries with blogs were: Computers and Office Equipment (IBM, Dell, etc.); Network and Other Communications Equipment (Motorola, Lucent Technologies, etc.); Semiconductors and Other Electrical Components (Intel, AMD, etc.); and Internet Services and Retailing (Amazon, Google, etc.).
Of course, the next step is learning how to optimize your blog. For that, may I recommend that representatives of Fortune 500 companies attend the "SEO Through Blogs & Feeds" session on Wednesday, Aug. 20, at SES San Jose. The session will be moderated by Rebecca Lieb, Contributing Editor, ClickZ, and the speakers are:
* Chris Boggs, Search Engine Watch Expert & Manager, SEO, Brulant, Inc.
* Lee Odden, CEO, TopRank Online Marketing
* Amanda Watlington, Owner, Searching for Profit
* Daron Babin, CEO, Webmaster Radio
Check out the session to learn more about the unique advantages that optimized blogs and RSS feeds offer to companies large and small.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.