The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively maintain blogs, many of them technology-related corporations. The top four industries with blogs were: Computers and Office Equipment (IBM, Dell, etc.); Network and Other Communications Equipment (Motorola, Lucent Technologies, etc.); Semiconductors and Other Electrical Components (Intel, AMD, etc.); and Internet Services and Retailing (Amazon, Google, etc.).
Of course, the next step is learning how to optimize your blog. For that, may I recommend that representatives of Fortune 500 companies attend the "SEO Through Blogs & Feeds" session on Wednesday, Aug. 20, at SES San Jose. The session will be moderated by Rebecca Lieb, Contributing Editor, ClickZ, and the speakers are:
* Chris Boggs, Search Engine Watch Expert & Manager, SEO, Brulant, Inc.
* Lee Odden, CEO, TopRank Online Marketing
* Amanda Watlington, Owner, Searching for Profit
* Daron Babin, CEO, Webmaster Radio
Check out the session to learn more about the unique advantages that optimized blogs and RSS feeds offer to companies large and small.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!