When engaging in social media, companies are often encouraged to engage consumers on Facebook. In today's Brand Equity column, "The Top 4 Best Facebook Practices," Erik Qualman explains why playing in this space is not like traditional marketing methods.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!