When engaging in social media, companies are often encouraged to engage consumers on Facebook. In today's Brand Equity column, "The Top 4 Best Facebook Practices," Erik Qualman explains why playing in this space is not like traditional marketing methods.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!