In May, Google announced a new initiative called Friend Connect that enables site owners to add social media to their websites, and allows internet users to connect their social accounts more seamlessly. But while Facebook was initally part of the effort, later they banned Google's Friend Connect from their site, citing issues with privacy and the redistribution of user data.
Instead of waiting for Google to comply, Facebook has announced their own initiative: Facebook Connect. It's designed to do basically be a FriendFeed - to aggregate information from users' various profiles on numerous social sites in order to view it all in one place. Here's the details of what to expect:
- Trusted Authentication - easily authenticate into partner sites using your Facebook account
- Real Identity - leverage your real identity across the Web in a trusted environment
- Friend Linking - take your friends with them wherever they go, enabling trusted social context anywhere on the Web
- Dynamic Privacy - assurance that the same privacy settings users have set up on Facebook will follow them wherever they decide to login throughout the Web
- Social Distribution - share actions on partner sites with your friends back on Facebook through feeds
Straight out of the gate, the following sites will utilize Facebook Connect:
Seesmic (online video conversation tool)
Six Apart (blog publishing platform)
Flock (social media browser developed on Firefox)
Loopt (new social network for iPhone)
Socialthing! (think FriendFeed)
What do you think of Facebook Connect? Let us know in the comments!
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!