Bidding on trademarked kewyords may bring big conversions, but the strategy is often perceived to carry a grand amount of legal trouble with it. In today's SEM Crossfire column, "Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy," Frank Watson explores whether or not bidding on competitors trademarks is a worthy strategy.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!
