SEO News
Search

Benchmark Natural Search vs. Paid Search Traffic

author-default
by , Comments

compete.jpg

Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic.

Compete just announced Paid vs. Natural Search Breakouts in Search Analytics.

This new metric takes an even deeper dive into competitive search data by showing the percentage of search referrals that a Web site receives from paid search, trended over the last six months. This metric can be found in the Site Referral and Compare Sites tools in Search Analytics.

Users will be able to compare a site's paid vs. natural search traffic to uncover even deeper insights into a site's search strategy.

Users can find out if rivals are relying more heavily on Search Optimization (SEO), or Search Engine Marketing (SEM). Spikes in SEM campaign activity with 6 months of trended data can be found as well. It will be possible to benchmark paid search activity against rivals.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus