Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic.
Compete just announced Paid vs. Natural Search Breakouts in Search Analytics.
This new metric takes an even deeper dive into competitive search data by showing the percentage of search referrals that a Web site receives from paid search, trended over the last six months. This metric can be found in the Site Referral and Compare Sites tools in Search Analytics.
Users will be able to compare a site's paid vs. natural search traffic to uncover even deeper insights into a site's search strategy.
Users can find out if rivals are relying more heavily on Search Optimization (SEO), or Search Engine Marketing (SEM). Spikes in SEM campaign activity with 6 months of trended data can be found as well. It will be possible to benchmark paid search activity against rivals.
Join us for SES Toronto 2012 June 11-13. SES Toronto will be packed with sessions covering topics such as pay-per-click (PPC) management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, and usability, while offering high-level strategy, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. Register before June 10 and save $100!
