Successful PPC advertising campaigns are composed of perfect keyword lists, ads and landing pages. In today's Profitable PPC column, "More Killer Keyword Techniques: Personas and Buckets," David Szetela shows you how to create landing pages using keywords built around personas.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!