Successful PPC advertising campaigns are composed of perfect keyword lists, ads and landing pages. In today's Profitable PPC column, "More Killer Keyword Techniques: Personas and Buckets," David Szetela shows you how to create landing pages using keywords built around personas.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!