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Yahoo Updates Ad Performance Reports for Sponsored Search Accounts

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Yahoo has released updates to the ad performance reports for sponsored search accounts. First up, three columns have been added to the report. They are:

  • Ad ID column – This column displays your Ad's ID number.
  • Ad: – This column provides a visual representation of your ad, including its title, short description and display URL.
  • Destination URL

The columns are available in report downloads as well. Additionally, Yahoo has consolidated ad statuses into a single column.

The updates have been made across global markets and Mobile Sponsored Search.

What do you think of the updates? Let us know in the comments.

Related Reading:
Yahoo's Conversion Tips: Optimize, Navigate and Track
Where My Ads At? Yahoo Knows
Yahoo Makes Minor Updates to Sponsored Search


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