Yahoo Updates Ad Performance Reports for Sponsored Search Accounts
Yahoo has released updates to the ad performance reports for sponsored search accounts. First up, three columns have been added to the report. They are:
The columns are available in report downloads as well. Additionally, Yahoo has consolidated ad statuses into a single column.
The updates have been made across global markets and Mobile Sponsored Search.
What do you think of the updates? Let us know in the comments.
Related Reading:
Yahoo’s Conversion Tips: Optimize, Navigate and Track
Where My Ads At? Yahoo Knows
Yahoo Makes Minor Updates to Sponsored Search
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now