Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate? In today's Web analytics and ROI column, "Google vs. Yahoo on Paid Links," Eric Enge looks at Yahoo's stance on buying links for SEO value.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.