SEO News
Search

comScore: No Clients are Leaving Us for Google

johnson-nathania
by , Comments

During their conference call announcing second quarter results, comScore addressed whether or not a new Google research product is impacting their business. Google announced their new media measurement tool, Ad Planner, in late June. So far, the program is open by invitation only (though companies can apply for an invite).

comScore CEO Magid Abraham said, "We really haven't seen an impact so far on our business, we haven't heard any client who's said well use [the Google product] instead of comScore," according to Marketwatch.

A conflict with comScore's data doesn't seem to be hurting the measurement company either. Earlier this year, analysts used comScore's search advertising numbers, showing a decline for Google, to underestimate the search giant for the first quarter of 2008. But Google beat Wall Street in Q1. Google says that the improved quality of their ad product decreased clicks but improved revenues.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus