Trying to fit all your keywords in one ad group is not going to get you the results you want. In today's search advertising column, "Awesome Ad Groups: Small is Good," David Szetela shows you how to get those double-digit click-through rates with small, tightly-themed ad groups.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.