Trying to fit all your keywords in one ad group is not going to get you the results you want. In today's search advertising column, "Awesome Ad Groups: Small is Good," David Szetela shows you how to get those double-digit click-through rates with small, tightly-themed ad groups.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!