Trying to fit all your keywords in one ad group is not going to get you the results you want. In today's search advertising column, "Awesome Ad Groups: Small is Good," David Szetela shows you how to get those double-digit click-through rates with small, tightly-themed ad groups.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!