SEO News

AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing

by , Comments

AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot.

First up, AOL is shedding Tacoda and folding it into, part of Platform-A, AOL's ad division. The division recently began integrating Tacoda's behavioral targeting across its network.

Platform-A is also opening up its mobile ads to third parties. Third Screen Media, Platform-A's mobile ad provider, will offer mobile publishers the opportunity to access multiple ad networks for monetizing their advertising inventory, letting them fill more of their available inventory and create additional revenue streams.

Finally, TechCrunch is reporting that AOL has bought FriendFeed competitor, SocialThing, which is still in private beta. This seems to be another move by AOL to play in the social media space. Earlier this year, AOL bought social network Bebo for $850 million.

The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!

Recommend this story

comments powered by Disqus