SEO News
Search

AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing

johnson-nathania
by , Comments

AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot.

First up, AOL is shedding Tacoda and folding it into Ad.com, part of Platform-A, AOL's ad division. The division recently began integrating Tacoda's behavioral targeting across its network.

Platform-A is also opening up its mobile ads to third parties. Third Screen Media, Platform-A's mobile ad provider, will offer mobile publishers the opportunity to access multiple ad networks for monetizing their advertising inventory, letting them fill more of their available inventory and create additional revenue streams.

Finally, TechCrunch is reporting that AOL has bought FriendFeed competitor, SocialThing, which is still in private beta. This seems to be another move by AOL to play in the social media space. Earlier this year, AOL bought social network Bebo for $850 million.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus