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SES San Jose tip sheet for bloggers and journalists

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Many bloggers and journalists don't need a tip sheet to find the most newsworthy sessions at SES San Jose. Either they will bring a team along to live blog or report five concurrent conference sessions, or they will blow into the San Jose Convention Center to listen to one of the keynotes and depart mistakenly thinking that they've covered the entire show.

SES-San-Jose-2008.gif But a number of bloggers and journalists will have to make choices – trying to cover the most important sessions over the four-day Search Engine Strategies 2008 Conference & Expo. I'm a member of this little band of ink-stained wretches.

Well, I really haven't had any serious problems with ink stains since the media world went digital. But, even bloggers feel fairly wretched after covering a week-long search engine conference from 9:00 a.m. to 11:00 p.m.

So, to help my colleagues keep their editors or bosses from muttering that they missed the big story, I've put together this tip sheet for SES San Jose. These are my predictions for the top ten news stories that will come out of the event.

Day 1 - Monday, August 18, 2008

9:45am-11:00am
Universal & Blended Search
Moderator:
• John Tawadros, Chief Operating Officer, iProspect
Speakers:
• Shashi Seth, Chief Revenue Officer, Cooliris
• Johanna Wright, Director of Product Management, Google
• Cris Pierry, Senior Director of Product Management, Yahoo! Search
• Erik Collier, VP, Product Management, Ask.com
• Todd Schwartz, Group Product Manager, Live Search

1:30pm-2:30pm
Orion Keynote Panel: How Much Search is Enough?
Moderators:
• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Anne Kennedy, Managing Partner & Founder, Beyond Ink
Speakers:
• Robert Murray, President, iProspect
• Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media, an Omnicom Media Group Company
• Steven Kaufman, SVP, Media Director, Digitas
• Bob Tripathi, Search Marketing Strategist, Discover Financial Services

4:30pm-5:30pm
Opening Keynote Presentation:
Lee Siegel, Author of “Against the Machine” and a senior editor at The New Republic.

Day 2 - Tuesday, August 19, 2008

9:00am-10:00am
Morning Keynote:
Satya Nadella, Senior VP, Search, Portal & Advertising Platform Group, Microsoft

11:00am-12:15pm
Measuring Success in a 2.0 World
Moderator:
• Richard Zwicky, Founder & CEO, Enquisite
Speakers:
• Jim Sterne, Target Marketing & Chairman, Web Analytics Association
• Matthew Bailey, President, SiteLogic
• Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google
• Marshall Sponder, Senior Web Analyst, Monster.com

1:30pm-2:30pm
Orion Keynote Panel: Technical & Information Giants
Moderators:
• Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch
• Mike Grehan, Global KDM Officer, Acronym Media
Speakers:
• Matt Cutts, Software Engineer Guru, Google
• Danny Sullivan, Editor-in-Chief, Search Engine Land
• Tim Westergren, Founder, Pandora
• Robert Scoble, Managing Director, FastCompany.TV
• Kirsten Mangers, Co-founder & CEO, WebVisible
• Rich LeFurgy, General Partner, Archer Advisors

Day 3 - Wednesday, August 20, 2008

9:00am-10:00am
Keynote Roundtable: Why Does Search Get the Credit for Everything?
Moderator:
• Bill Hunt, CEO, Global Strategies International
Speakers:
• Randy Peterson, Search Marketing Innovation Manager, Procter and Gamble
• Terry A. Cox, Manager, Search Engine Marketing, Walt Disney Parks & Resorts Online
• Mikel Chertudi, Sr. Director, Online & Demand Marketing, Omniture
• Sharon Gallacher, West Coast Managing Director, Neo@Ogilvy

2:45pm-4:00pm
War of the Search Worlds: Unifying Your Global Search Marketing Program
Moderator:
• Kevin Heisler, Executive Editor, Search Engine Watch
Speakers:
• Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit
• Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe
• Mark Scholz, Interactive Manager of IPG Worldwide, Hewlett-Packard
• Russ Mann, CEO, Covario
• Dan Quinn, Manager of Global E-business, Research In Motion

Day 4 - Thursday, August 21, 2008

9:00am-10:00am
Morning Keynote:
Chip Heath, Author of “Made to Stick” and Professor of Organizational Behavior in the Graduate School of Business at Stanford University

2:45pm-3:45pm
In House SEO: Lessons Learned & Victories Won
Moderator:
• Jessica Bowman, SEO Strategist & in-house SEO Expert, SEMinhouse.com
Speakers:
• Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com
• Derrick Wheeler, Senior SEO Architect, Microsoft
• Kara Jariwala, Search Marketing Strategist, Cisco
• Laura Lippay, Group Program Manager, Search Strategy, Yahoo!

If you want a second opinion, I recommend that you read “15 Things Not to Miss at SES San Jose 2008” by AshleyB or “Do You Know the Way to San Jose” by Jessica over at the Online Marketing Blog, or “What To Look For At SES San Jose” by Thomas McMahon at WebProNews.

Of course, any good blogger or journalist will investigate other potential top news stories in the hopes of getting a real scoop at the search engine conference. But, the list above represents my handicapping of the pre-show favorites that will dominate the headlines from Aug. 18-21, 2008.


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