In 2007, 3.8 billion searches were conducted on yellow pages sites as well as the local listings they provide to search engines such as Google, Yahoo and others. So what are the most popular things being searched for? I'm not going to beat around the bush. Here they are:
1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies - New & Used
9. Beauty Salons (tie)
10. Hospitals (tie)
This list was put out by the Yellow Pages Association. The data was collected by Knowledge Networks/SRI.
Want a little insight into yellow pages demographics?
- 63% are female
- 89% are aged 25-64
- 54% are college graduates
- 42% have lived at the same address for 10+ years
Related Reading:
Yellow Pages and Search
Q&A with Darby Sieben of the Yellow Pages Group
Yellow Pages Beat Other Local Media in Online Sales in 2007
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