It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing. In today's small business SEM column, "Increase Web Site Conversions with the Scientific Method," Carrie Hill outlines the process involved, and shows you how it can help improve your SEM campaigns.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.