Our industry still has a lot of growing up to do. Participating in advertising programs masquerading as objective ratings services is not going to help us do that. In today's natural search column, "Top SEO Firms Paid for by the Following...," Mark Jackson issues a plea for the SEO industry to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts, so that every SEO firm will benefit from the growth of the entire pie.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.