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johnson-nathania Parent Idearc Media Partners with HelloMetro's Network of 1500+ .mobi Sites

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Idearc Media, which owns and publishes the Verizon Yellow Pages, has announced an advertising partnership with .mobi network HelloMetro. The two already have a partnership to extend advertising across HelloMetro's .com pages.

“We have received great results in our current agreement with and the new agreement can only bring more visibility and more leads for our advertisers on,” said Robyn Rose, vice president of Internet marketing for Idearc Media.

HelloMetro owns over 1,500 city-based Web sites that see more than 2.7 million unique visitors a month combined. HelloMetro serves up your typical content of interest in local guides - attractions, restaurants, special events, movie show times, lottery results, real estate, jobs, phone directories.

“As we continue to add cities to our list of Web sites content becomes increasingly important,” said Clark Scott, CEO of “'s local business content will provide an added bonus to our robust city-specific content.”

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