What's the right length for a landing page optimization test? In today's By the Numbers column, "How Long Should My Landing Page Test Run?," Tim Ash notes that that's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.