What's the right length for a landing page optimization test? In today's By the Numbers column, "How Long Should My Landing Page Test Run?," Tim Ash notes that that's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!