Google has sold its Performics search marketing business to the Publicis Groupe.
Chicago-based Performics has about 200 employees in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report into Curt Hecht, president of Paris-based Publicis' VivaKi Nerve Center. Hecht is the former EVP Chief Digital Officer, GM Planworks, a unit of Starcom MediaVest Group (SMG)
"Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics' growing business will benefit from being part of it," said Google Chairman and Chief Executive Eric Schmidt in a statement. "We look forward to working with Performics as a partner."
The financial terms of the deal weren't disclosed.
The transaction is expected to close in the third quarter.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.