Often, millions of dollars are spent on tailoring a marketing message to a youth audience, and not enough is spent to tailor the actual product or service we're delivering. In today's building brand equity column, "Avoiding Online Missteps with Generation Y and Millenniums," Erik Qualman explains that marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't need to come in a fancy package.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
