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Google to Update Content Network as Part of DoubleClick Integration

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Google has announced new features that are coming to the Content Network. They said the new features are part of the integration process with DoubleClick, since finalizing the acquisition of the company earlier this year.

The new features are:

  • Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
  • Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
  • Improved Ads Quality: Brings performance improvements within the Google content network.
  • View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

Yesterday, Google announced the sale of DoubleClick's search engine marketing arm of Performics, to Publicis.

In May, Google integrated DoubleClick mobile with its Adsense program, as well as other mobile ad networks.


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