When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. In today's Search Marketing Crossfire column, "Oil and Water? SEOs vs. Content Owners," Chris Boggs and Frank Watson remind us that while most SEO consultants expect to have some sort of clashes with internal designers and developers, uncomfortable meetings can also occur when SEO meets content creator.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.