When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. In today's Search Marketing Crossfire column, "Oil and Water? SEOs vs. Content Owners," Chris Boggs and Frank Watson remind us that while most SEO consultants expect to have some sort of clashes with internal designers and developers, uncomfortable meetings can also occur when SEO meets content creator.
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SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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