When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects. In today's Search Marketing Crossfire column, "Oil and Water? SEOs vs. Content Owners," Chris Boggs and Frank Watson remind us that while most SEO consultants expect to have some sort of clashes with internal designers and developers, uncomfortable meetings can also occur when SEO meets content creator.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!