Dynamic Keyword Insertion (DKI) can sometimes help improve ad campaign results. But you'd be surprised how often it's a bad move.In today's Profitable PPC column, "Dynamic Keyword Insertion: Friend or Foe?," David Szetela shows that indiscriminate use of DKI can result in generic ad copy and diluted messages that fail to match the searcher's intent or need.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!