There are many good reasons to stop the search engines from indexing certain directories on a Web site and allowing others for SEO purposes. In today's organic SEO column, "Proper SEO and the Robots.txt File," Mark Jackson shows that by taking a good look at your Web site's robots.txt file and making sure that the syntax is set up correctly, you can avoid some search engine ranking problems.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.