Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But there's new hope for search marketers. In today's Searching for Meaning column, "Search Ad Tools Help Manage Complexity," Kevin Ryan notes that increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!