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SEW Experts: Search Ad Tools Help Manage Complexity

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Search Engine Watch Expert - Kevin RyanSearch advertising tools have been unhappily married to search providers since they first appeared on the scene. But there's new hope for search marketers. In today's Searching for Meaning column, "Search Ad Tools Help Manage Complexity," Kevin Ryan notes that increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers.

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