Search advertising tools have been unhappily married to search providers since they first appeared on the scene. But there's new hope for search marketers. In today's Searching for Meaning column, "Search Ad Tools Help Manage Complexity," Kevin Ryan notes that increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for independent providers.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.