For a long time, I have been befuddled as to why I must log-in to Google Analytics when I'm already logged into Gmail in the same browser.
Now, Google is claiming they have streamlined the process. If you're signed into your Google account, all you have to do when you arrive at the Analytics page is click on a bright blue button that says "Access Analytics."
This is not truly an improved, streamline process as there is still a page and an action you have to take before accessing your Analytics.
Disagree? Leave me a comment and tell me how it is!
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!