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Online Olympic Traffic Soars; Mobile Viewing Habits Form

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beijingolympicslogo.jpgAs people returned to work on Monday after the first weekend of the Beijing Olympic games, many went online to keep track of events as they unfold, according to Nielsen Online. Traffic to NBC's Olympics video site jumped a whopping 85% on the first day of the work week, while other sites enjoyed a nice boost as well.

Yahoo's unique audience nearly doubled to its Olympics site on Monday, helping it top the list of most trafficked Olympics sites for August 11. Here's the data:


Meanwhile, NBC has been observing new habits forming with mobile users, according to the AP. Many who are viewing coverge via their mobile devices are doing to for the first time. Nearly half a million people viewed Olympics video on a mobile device on both Sunday and Monday, many of which have never watched video content on their phone before.

"To some extent, the Olympics are beginning to influence how people use new technology," said Alan Wurtzel, research president for NBC Universal.

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