Any serious collector of keywords chooses to display their valuables in Ad Groups. In today's Profitable PPC column, "Tightly-Themed Ad Groups: The PPC Pro Advantage," David Szetela continues his series of posts on keyword lists and how to organize them.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.