HelloMetro has also won trademark approval for the term Hyperlocal. HelloMetro now uses the term to describe their search results on HelloLocal.com and hopes to maximize the term in the internet advertising space.
If the industry isn't careful, even more of these widely used terms could also become trademarked. Earlier this year, we learned that Jason Gambert applied to trademark 'SEO.' Many marketers took the opportunity to address the U.S. Patent office in order to derail the effort.
Do you think HelloMetro should have been awarded this trademark? Sound off in the comments.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!