SEO News
Search

HelloMetro Wins Trademark for 'Hyperlocal'

johnson-nathania
by , Comments

HelloMetro has also won trademark approval for the term Hyperlocal. HelloMetro now uses the term to describe their search results on HelloLocal.com and hopes to maximize the term in the internet advertising space.

If the industry isn't careful, even more of these widely used terms could also become trademarked. Earlier this year, we learned that Jason Gambert applied to trademark 'SEO.' Many marketers took the opportunity to address the U.S. Patent office in order to derail the effort.

Do you think HelloMetro should have been awarded this trademark? Sound off in the comments.


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus