SEO News
Search

Web Analytics Association Adds Yahoo's Mortenson to Board of Directors

johnson-nathania
by , Comments

The Web Analytics Association has announced the addition of Yahoo's Dennis Mortensen to their board of directors. Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year. He will serve through 2010.

WAA Chairman Jim Sterne said, "Dennis Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is a thought leader in web analytics and online marketing, and we are delighted to have him on board. I know that he will be a tremendous asset to the Board as we work, lead and support the online marketing analytics profession in the years ahead."

"I believe the WAA is in a position to become a much larger and more prominent voice in the industry on such items as privacy, standards, member qualification and certifications," Dennis Mortensen noted. "I look forward to working with Jim and fellow Board members to move these issues forward."


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus