Friendster has today announced the deployment of the OpenSocial API. Friendster is encouraging developers to make use of the API to reach its 75 million members. Google launched OpenSocial, a set of APIs, last fall. Earlier this month, Friendster named Richard Kimber, former regional managing director of South Asia for Google, as its new CEO.
"With widespread support throughout the industry, OpenSocial has become a de facto standard for developers of social applications. OpenSocial makes it easier than ever for developers to build and distribute their applications across multiple destination sites like Friendster. Developers can spend less of their time on integrating and more of their time on building interesting, useful, fun, and/or compelling features," said David Jones, vice president of global marketing for Friendster. "Everybody wins - users gain access to new features, developers can introduce their innovations to the massive user bases of social networks, and social networks gain third-party features to continue to drive up user engagement on social networks."
"We are pleased that Friendster has deployed OpenSocial APIs for the benefit of users and developers alike," said David Glazer, director of engineering at Google. "Friendster's launch is another major milestone in the adoption and deployment of OpenSocial throughout the social web and around the world. We're particularly excited that OpenSocial is helping Friendster bring new social applications to users in Asia, and we look forward to seeing users embrace these apps."
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!