In the last days of the Olympics, many are taking stock of the unprecedented online coverage. In today's Brand Equity column, "NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed ," Erik Qualman explains why NBC left a lot to be desired, and why Google was left in the dust.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.