Analytics57% of Ad and Marketing Executives are Okay With Web Surfing at Work

57% of Ad and Marketing Executives are Okay With Web Surfing at Work

The idea that surfing the web at work is taboo might largely be a myth. 57% of executives say it’s alright that their employees browse non-work related websites during the work day, according to a survey by The Creative Group. 41% say it’s not okay and 2% aren’t sure.

Just how long can you surf before turning that yes into a no? The mean average is 32 minutes.

The survey was conducted among advertising and marketing executives, traditionally a field with more creative types.

“In the creative field, surfing non-work sites may be considered part of the job because it allows professionals to keep up with trends and seek new sources of inspiration,” said Megan Slabinski, executive director of The Creative Group. “Also, many employers recognize that making appointments and attending to personal tasks online might actually improve productivity, since professionals can quickly take care of needs while in the office instead of stepping out.”

What do you think about web use at work? Is that a completely ridiculous question to ask a bunch of SEOs? And just what is up the butt of the 41% who say no? Tell us in the comments.

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