With local search on the rise, it's important to keep your local campaigns in tune with your national efforts. In today's Vertical Search column, "6 Tips for Aligning Your National, Local SEM Efforts," Gregg Stewart discusses how to go after the local long tail, including customization, keyword lists, and tracking.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!