With local search on the rise, it's important to keep your local campaigns in tune with your national efforts. In today's Vertical Search column, "6 Tips for Aligning Your National, Local SEM Efforts," Gregg Stewart discusses how to go after the local long tail, including customization, keyword lists, and tracking.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!